Privacy Policy
Last updated: 29-12-2025
At GEMSA London, privacy is treated with the same care as our jewellery, considered, respectful, and intentional.
We collect only what is necessary to process your orders, communicate with you, and improve your experience. Your personal data is never sold and is only shared with trusted partners where required to operate our services securely.
This policy explains what information we collect, how it is used, and the choices you have. If you ever have questions, we are always here to help.
Who We Are
GEMSA London (“GEMSA”, “we”, “us”, “our”) is a UK-based jewellery studio operating via
For the purposes of data protection law, GEMSA London is the data controller of your personal information.
Contact:
contact@gemsa.co.uk
Information We Collect
We may collect and process the following information:
Personal Information You Provide
• Name
• Email address
• Billing and delivery address
• Telephone number
• Order and purchase history
• Communications you send to us
Payment Information
Payments are processed securely by trusted third-party payment providers (such as Shopify Payments, Apple Pay, Google Pay, or Amazon Pay).
We do not store your credit or debit card details.
Automatically Collected Information
When you browse our website, we may collect:
• IP address
• Device and browser type
• Pages visited and interactions
• Approximate location (country/city level)
This helps us understand how our website is used and how we can improve it.
How We Use Your Information
We use your personal data to:
• Process and fulfil orders
• Communicate with you about your purchase
• Provide customer support and care services
• Send marketing communications (only where you have consented)
• Improve our website, services, and user experience
• Meet legal and regulatory obligations
Marketing Communications
If you choose to subscribe to GEMSA communications, we may send you thoughtful updates, collections, or stories.
You can opt out at any time by:
• Clicking “unsubscribe” in any email
• Contacting us at contact@gemsa.co.uk
Opting out of marketing does not affect essential service communications relating to your orders.
Cookies & Analytics
Our website uses cookies to ensure it functions properly and to enhance your experience.
Types of Cookies We Use
Strictly Necessary Cookies
Required for website operation (shopping cart, checkout, security).
Analytical / Performance Cookies
Help us understand how visitors use our website so we can improve functionality.
Functionality Cookies
Allow us to remember preferences such as language or region.
Targeting Cookies
Used to make advertising more relevant to you. These may be set by third-party partners.
We use Google Analytics to analyse website usage. You can opt out via Google’s tools if you wish.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect site functionality.
Sharing Your Information
We only share your data with trusted third parties where necessary, including:
• Payment processors
• Shipping and logistics partners
• Website hosting and analytics providers
• Professional advisers where legally required
Your data is never sold.
International Transfers
Where personal data is transferred outside the UK or EEA, appropriate safeguards are in place to ensure your information remains protected in line with data protection law.
How Long We Keep Your Data
We retain your personal information only for as long as necessary:
• To fulfil the purposes outlined in this policy
• To meet legal, tax, or accounting requirements
• Until you unsubscribe or request deletion (where applicable)
We may retain a minimal record of opt-out requests to ensure your preferences are respected in the future.
Your Rights
Under UK data protection law, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time
To exercise any of these rights, please contact us at contact@gemsa.co.uk.
Security of Your Information
We take appropriate technical and organisational measures to protect your personal data.
All payment transactions are encrypted and processed through secure, PCI DSS–compliant providers. While no online system can be guaranteed to be completely secure, we take every reasonable step to safeguard your information.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the revised date will be updated accordingly.
Continued use of our website indicates acceptance of the updated policy.
Complaints
If you have concerns about how your data is handled, please contact us first so we can resolve the matter.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
contact@gemsa.co.uk