Online shop for demi-fine jewellery silver, gold & vermeil. Discover stunning pieces including rings, earrings, bracelets and necklaces. No matter what your style is, you can mix and match to create completely different looks with the same few pieces.
Designed in London, each piece is exclusively sculpted and handcrafted by our skilled jewellers who use high-quality recycled gold and silver to give you meaningful jewellery at affordable prices for any occasion.
We are passionate about jewellery, our pieces are intended to be loved for years to come, which is why we craft timeless elegant jewellery while embracing contemporary and modern designs that you can wear season after season.
We invest in the production of our jewellery so it’s made to last, every piece is crafted with 18k gold vermeil over recycled sterling silver. Our thick layer gold vermeil doesn’t easily wear away and is hypoallergenic.
In addition to that, sustainability is always on our minds, we only partner with suppliers who share the same values, our suppliers are members of Responsible Jewellery Council (RJC). All our packaging is fully recyclable and totally plastic-free.
With our mindset of, a better choice is a better future, we source all our metals and stones ethically. Our luxury gift boxes are also made of 100% recycled cardboard paper to stay sustainable and reduce waste.
We aim to bring exceptional quality jewellery at affordable prices that empower women to feel confident and express their uniqueness.
To be the jewellery brand that inspires women to feel confident.
We are a Jewellery brand that is guided by values. We believe in individuality, self-expression, quality and sustainability. We believe that our values are part of who we are, we will follow our values religiously as the guiding principles in our everyday operations. We believe in ethical relationships, integrity and respect for all people connected to us. We are committed to our people, and we strive continually to learn and improve.
“Inspired by my love for design and life in the culturally rich London, I began my journey by blending the jewellery heritage with a modern, everyday look. My desire is to deliver a quality collection of unique, yet simple, meaningful pieces to mix and match at prices you can justify for any occasion, day or night. Invest in yourself, express and celebrate you!”
Founder & CEO Gemsa
OUR METALS & GEMS
Vermeil (pronounced vehr-may; it's French!) is a legally regulated term that refers to a certain kind of quality Jewellery. Gold vermeil is the highest quality and longest-lasting option aside from solid gold. Our vermeil pieces are not the regular gold plating, but an extra thick 18c gold layer on 925 sterling silver.
- Have 925 sterling silver as its base material.
- Be plated in gold that is at least 10c (10 carats). We have chosen for 18ct gold plate because it has a higher purity of gold compared to 14c or lower.
- Have gold plating that is at least 2.5 microns thick. A micron is 1/1000th of a millimeter.
Vermeil pieces are made with precious metals only, with heavy plating to ensure long-lasting wear.
Is your vermeil real Gold?
Yes! Our Vermeil is real gold (at least 18carat real gold) is electroplated over a base layer of 925 Sterling Silver.
STERLING SILVER 18CT GOLD PLATE JEWELRY
In order to provide our customers with the highest quality Jewellery, we only use durable 925 sterling silver to create timeless pieces. All of our Sterling Silver (18ct gold plate) pieces are stamped with a 925 metal purity stamp certifying that our pieces are made with 100% pure 925 Sterling silver. All our heavy Sterling Silver (18ct gold plate) pieces are additionally stamped with “GEMSA”. For all our Jewellery, we have chosen for 18ct gold plate because it has a higher purity of gold compared to 14c or lower, it will not trigger skin conditions or reactions and it has a very vibrant colour.
Is your plating real Gold?
Yes! We use 18carat real Gold which is electroplated over a base layer of 925 Sterling Silver.
A hallmark is a mark stamped or lasered onto certain metals such as gold, silver, or platinum by the British assay offices, certifying their standard of purity.
Are your metals hypoallergenic?
Yes, we only use precious metals (Real Gold & Real Sterling Silver), one of the great features of precious metals is that it's hypoallergenic, most people will have no reaction or issues with these types of metals.
Does silver or gold tarnish?
Over time all gold pieces will begin to tarnish. Fortunately, tarnishing does not mean it's damaged or ruined! Tarnishing is a natural process that happens when metal alloys in gold pieces react with oxygen.
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- All our pieces are crafted from ethically sourced materials, handcrafted, and E-coated to add longevity to each piece.
- A unique blend of high-quality, precious metals, without the hefty price tag.
- No Brass, No copper, No aluminium, No Zinc, No Steel as base metal, No flash plating but a decent layer of 18ct gold on top of a Sterling Silver base.
- 100% Lead & Nickel-free, Hypoallergenic (No irritation, leaving No green marks), and long-lasting with proper care.
Our finest quality zirconia is a diamond stimulant, its high scratch resistance and dazzling look offers an excellent value for money and is an ethical choice as it does not require diamond mining.
All our gemstones are cut, polished, and placed into their settings by hand.
Freshwater Cultured Baroque Pearl
The symbol of wisdom, integrity, purity and elegance! The pearl is one of the oldest, most desired and most spectacular gemstones in the world. They require no special cutting or polishing to maximize their lustrous beauty, which has been treasured since ancient times and ensures that pearl jewellery is always in style.
We mainly use Freshwater Cultured Baroque Pearl which is unique and has its own natural irregular shape.
100% Natural Malachite Gemstone
Malachite is a beautiful unique gemstone with rich, patterned shades of green. From the Ancient Greek malache for mallow (an herb plant), in allusion to its colour, or malakos, meaning "soft." Malachite may have been mined in Egypt as early as 4,000 BCE.
In many cultures, Malachite is used to absorb negative energies. Malachite has a bright silky green colour that does not fade over time or when exposed to light.
Please note malachite stones are natural and each stone pattern varies.
100% Natural Moonstone Gemstone
Moonstone symbolises the divine feminine
energy, bringing calm, balance, and intuition. As ancient as the moon itself,
the power of Moonstone lies within its energy. This power can nourish, give
passion, and awaken your feminine energies.
Called the talisman of Love, Moonstone is said
to attract love in one's life, it has a special significance for lovers, and is
a traditional wedding gift in many cultures.
This iridescent gemstone has a magical glow called
the adularescent effect, an optical phenomenon caused by its unique inner
composition that refracts and scatters light.
100% Natural Green Onyx Gemstone
The word Onyx, comes from the Greek word for fingernail. It’s said that when Eros, the Greek god of love clipped his nails, and the nails fell to Earth, they turned into Onyx.
Natural Green Onyx is one variant of the Onyx stone. Just like its sibling Black Onyx, they are part of the chalcedony Quartz family. Natural Green Onyx has an elegant and classy look as well as smooth texture. Other than that, it is also a powerful stone.
This fascinating gemstone is associated with the Mercury and heart chakra. It is known to represent intelligence, elevate brain power, enhance memory, offer you a sharper mind and at the same time a clear vision.
This stunning heart stone is the soothing stone that invites relaxation and calmness and alleviates worries, tension, stress and fear. Green Onyx is an excellent stone for anyone who needs to speak in public from their heart. It helps to improve communication skills and alleviate anxiety.
100% Natural Garnet Gemstone
Although garnets can occur in different
colours, the most popular colour remains the stunning shade of red.
The word Garnet is derived from the Latin word
granatum, meaning “seedlike” resembling the red glossy pomegranate seed. Garnet
is one of oldest known gemstones, ancient Greeks, and Egyptians would gift
garnet as a symbol of passion and eternal love.
Garnet is the official birthstone for January,
it carries fire energies. Over the centuries, garnet has been associated with
strength, energy, vitality, purification, and endless love. Its commonly
believed that garnets energy can purify us of our fears, old negative patterns,
and limitations that affect our physical and mental health.
100% Natural Amethyst Gemstone
Amethyst is the most popular variety of the
quartz family. It is most famous for its brilliant shades of purple. Amethyst
is the official birthstone for February, it has been considered the most
powerful and protective stone.
Amethyst has been a symbol of royalty and is
associated with wealth and power. From ancient Egyptians to Greeks and even the
British royalty all had an affinity for amethyst.
It carries cleansing energies and has been
used for centuries for its ability to stimulate the mind and emotions and would
bring wealth, bravery, peace, calmness, and wisdom.